Children’s Industry, Lifelong Learning and Development Hub
CHILD
Empowering the Children’s Industry for a Generation that Reads, Plays, and Thrives
Membaca tanpa jemu. Menjadi orang berilmu.
Arau CHILD — Children’s Industry, Lifelong Learning and Development Hub — is a Malaysian social enterprise dedicated to strengthening the children’s industry through professional training, consulting, and partnerships.
We work with educators, creative teams, businesses, and communities to design better products, services, and experiences for children — rooted in literacy, play, wellbeing, and inclusion.
Our guiding philosophy is the Arau Approach, developed by Dr. Bustam Kamri, a pioneer of children’s education in Malaysia.
The Arau Approach rests on three enduring pillars:
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Child-first perspective — understanding the world through the eyes of children
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Community inclusion — nurturing ecosystems that involve families, society, and industry
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Long-term vision — planning for a 50–100 year horizon for child wellbeing
What We Do
CHILD connects industry and community through:
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Training & Consulting: Building industry proficiency in understanding and serving children
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Content Creation: Co-developing age-appropriate, culturally grounded materials for learning and play
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Community Projects: Demonstrating inclusive practices through real-world initiatives
We strengthen the industries that shape how children learn, play, and thrive.
The Arau Approach
Children to Children
Children inspiring children forms the core of program development by parents, educators, and community members such as industry leaders, artists, social activists, and others.
Community
We prioritize local culture and community involvement in creating appropriate educational practices for children, bridging diverse communities.
Long-term perspective
With a steadfast commitment to the long-term development of children, families, and communities, CHILD adopts a visionary approach aimed at the next 50 to 100 years.
Training Conduct
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Workshop Organized
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Collaboration
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Community Involvement
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Recent Highlights
Hari Kanak-Kanak Perlis 2024: Over 2,000 participants celebrated creative play, literacy, and family wellness — now expanding statewide for 2025 at UiTM Arau.
I-Play Toy Library Network: Five community toy libraries established, sparking curiosity and inclusion.
Tobacco-Free Generation Malaysia: Launched in partnership with TFG International and MCTC to protect youth from addiction.