Our Programs
Empowering communities through Training, Consulting, and Demonstration Projects that Strengthen the Children’s Industry
Edutainments
Tok Selampit Performance
- Music
- Theater
- Puppetry
- Storytelling
Community Engagement
- Tok Selampit Program
- Industrial Job Experience
- ARAU Approach
- Kenduri Komuniti
- Bersama menyelami suara hati komuniti
Research
- ARAU Approach at Perlis
OVERVIEW
CHILD provides training and consulting services to help industries, institutions, and communities design products, programs, and environments that truly serve children.
We also lead demonstration projects that model good practices in literacy, play, and wellbeing — in collaboration with libraries, schools, and families.
Industry programs
Industry Capability Development
Learning
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Professional development for teachers, librarians, and education practitioners in child motivation, emotional engagement, and literacy through play.
Consulting and training for writers, illustrators, and publishers to develop age-appropriate, culturally rooted stories for both learning and entertainment. - For educators, content creators, publishers, and multimedia studies, we provide programs like Music for Literacy and Story Powered Learning.
Culinary for Children
- Training for F&B and hospitality businesses on designing nutritious, engaging, and meaningful experiences for child diners.
- Focus areas include child nutrition, mealtime storytelling, and the family dining experience.
Other Industries
- Think of any thing that involves children - be it traveling with them to school or for holidays, the clothes they wear, the music they listen to - then that industry is part of the children's industry
- Contact us at info@arauchild.com to find out more about what we can do for you
Community Demonstration Projects
Our community demonstration projects are living examples of impact and partnerships in action. They bring together businesses, educators, and families to model what equitable, joyful learning environments look like in practice.
I-Play Toy Library Network (12 years old and younger)
- Hands-on learning through play. Five libraries established in partnership with Perlis State Library — with a goal to expand to 40 libraries by 2034.
Hari Kanak-Kanak Perlis
(12 years old and younger)
- A statewide celebration integrating creativity, health, and family learning — an annual platform for inclusive play, storytelling, robotics, art, and parenting education.
Tobacco-Free Generation Malaysia (13 - 18 year olds)
- Youth advocacy initiative launched in 2025 with TFG International and MCTC, empowering young Malaysians to lead a healthy, tobacco-free future.
Content Creation and Research
Activities
- CHILD works with content creators, educators, and researchers to develop:
- Locally authored picture books
- Educational tools and digital media
- Policy-relevant insights on child-centred learning ecosystems
- Every program integrates psychosocial, emotional, and cultural perspectives — because industries that understand children can shape better futures for them.
Quick STATISTICS
Perlis
Children
- 24,646 children (7-12 years)
- 1,860 children (5-6 years)
Community
- 124 MOE kindergartens
- 45 libraries, 4 toy libraries
Educators
- 248 MOE kindergarten teachers
- 2,286 MOE school teachers
Malaysia
Children
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- Total children (under 18): 9.03 million
- Percentage of total population: 26.4%
- Male children: 4.66 million
- Female children: 4.37 million
- Source: Department of Statistics Malaysia (DOSM)
Families
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- Total Households (2025): 8.33 million
- Total Population (2024): 34.2 million
- Population Growth (2024): 0.5%
- Live Births (2022): 455,761
- Natural Increase (2022): 258,796 (Births minus Deaths)
- Source: Department of Statistics Malaysia (DOSM)